In order to create a successful fashion logo, there are a few things you should know. The most obvious is that a good logo should fit the brand, but also have the ability to stand on its own. If you’re just starting out, it can be a challenge to establish yourself against more established brands. However, a well-designed logo can be a great way to make a name for yourself.
A simple, clean font can be a great choice for a stylish and memorable logo. Script fonts are also a good option if you’re tackling a more artistic design.
Using tiny logos can add aesthetic value to a garment. But it’s also a good idea to use the correct colour palette. For example, if you’re designing a t-shirt, go with red or blue, but use metallic tones instead of the usual white.
Besides a good design, a good logo can tell your customers what you’re all about at a glance. For instance, a branded T-shirt can sell you on the quality of the material and the craftsmanship.
You can see the same type of thing in the car industry. Mercedes, BMW, and Porsche all have signatures that are the epitome of luxury. Some designers even make iconic patterns and colors that stand out in a crowd.
The H&M logo is an affordable brand that uses bright red color. It’s also an ampersand between the founders’ names, and feels like marker writing.